Cashing in on QQ

According to an OgilvyOne Worldwide survey, the No. 1 social media activity among social media users in China was "Pimp up my avatar."

Really?

Imagine if you were selling a cool hat or set of sneakers on that website for avatars...there are around 650 million users of QQ in China. If you could sell to half a million of those for like 50 cents to a dollar (approximately 3-5 yuan) each then you'd be golden.

How do I get in on this...